Hi There.

Welcome to Analytics That Works, a resource devoted to identifying, promoting, and popularizing the principles and practices essential for achieving Analytics' fundamental obligation: helping people access, analyze, and understand the information contained in the data that matters to them; and do so effectively, efficiently, and economically with minimal technical intervention, fuss, and bother.

If you're interested in Analytics, and if you have data to analyze you are (or should be), and how it can be conducted so that it meets the needs of all of its stakeholders, you can subscribe to stay up to date and receive emails when new content is published.